How to shop ethically in London

London was voted the most fashionable city for the second year in a row!

London’s first place finish, besting New York which lost the spot in 2010, makes it the winner for the second straight year. GLM’s fashion director Bekka Payack, explained that “London’s two-year run has been has been propelled by the confluence of two rather extraordinary circumstances: the emergence of the former Kate Middleton as a top fashion icon, and the recent completion of what have been hailed as an extremely successful Summer Olympics.” GLM’s rankings track language usage from the Internet, blogs, and news media, as well as social media platforms such as Twitter.

With these ethical and sustainable brands calling London home – we couldn’t agree more!


Inspired by the world’s rich mosaic of traditional handicrafts whose origins date back to the Middle Ages, Lowie re-interprets these time honoured practices in a totally modern way. Hand-knitting, crochet, hand-embroidery, and hand-stitching are incorporated into almost every piece in the Lowie collection.

Shop Lowie online or see a list of their stockists in London.

The Third Estate


Established in 2005, THE THIRD ESTATE is an independent shop in Camden.  They specialise in apparel which is ETHICALLY TRADED, ECO-FRIENDLY/ORGANIC and have many items Manufactured in the U.K.

Shop online or visit their location below:

69b Boutique


69b is a boutique that loves brands that believe in fair trade, fair salaries, legal employment, & health and safety for all employees All 69b brands are committed to reducing their environmental impact.

Shop 69b online or visit their location below:

Beyond Skin


Beyond Skin is a luxury designer vegan footwear label based in the UK. All materials are 100% vegan and all shoes are carefully handmade. Wherever possible, Beyond Skin uses the most sustainable eco-friendly materials and ensures all components are sourced locally.

Shop Beyond Skin online

Gather & See


Gather & See offers carefully curated collections from the very best in sustainable fashion talent from around the world.  Showcasing designers that pride themselves on aesthetics as much as their ethics, Gather & See presents sustainable fashion in a fresh and innovative way.


Shop Gather & See online



The TildArt EcoLuxury brand is the result of Matilda Janosi’s (TildArt founder & designer) interest in recyclable materials, beginning in her native Transylvania, where unlike other nations, recycling has traditionally been the norm.

TildArt EcoLuxury has global ambitions and is aiming to bring eco-friendly style to sophisticated shoppers in major cities around the world, including New York, Shanghai, and Paris. The brand believes it can also make an impact with buyers because of its ethos of sustainability and being a business that lives up to its social, economic, and environmental responsibilities. All TildArt items come with handmade packaging that can then be used again.

Shop Tildart online or visit their stockists in London.

Wills London


Will Green of Wills London aims is to bridge the gap between everyday people and ethically produced vegan shoes. Wills is about getting the latest fashions out there at fair prices, while not hurting animals or people in the process. No matter who you are or where you’re going in life, Wills are there for when you want to make a positive choice.

Shop Wills London online

East End Thrift Store

London’s biggest and cheapest vintage store filled with over 30 TONS of hand-picked clothing. Open as a Fill-a-Bag store EVERY DAY!


Visit them online or the locations below

unit 1A, Assembly Passage, London E1 4UT

Absolute Vintage


At Absolute Vintage everything has been handpicked for its design, style, or because it was shiny – damn you sparkles! They specialise in accessories and have the largest vintage shoe and bag selection in the UK.



Visit them online or their location below

15 Hanbury St, London E1 6QR

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