With Ala Mairi’s passion to celebrate the integrity of craftsmanship and hand-made it was to come hand-in-glove that the ethical fashion was a positive route to embrace and with certainty that the brand qualifies as ‘ethical’ – Ala Mairi continues to expand and embrace the boundaries that this ‘term’ comes with. Ala Mairi sees that humans we are all evolving and the evolution is uncertain one – when we start to question the boundaries and processes, it’s a journey that must be developed and evolve with passion and integrity, with ethical fashion on the cusp of new horizons with ever evolving and developing new technologies and trends – the human fast-fashion consumption has been called into question it is time to look geographically at what, and how we support artisans, the studios, and the independent craftsmen and call into question the materials we source though fashion and textiles.
The greatest challenge for a fashion designer facing in today’s climate is to be recognized and rise amongst hundreds of brands, and the radical fast-fashion demands for ‘quick’ and cheap production – not only that she or he wants the brand to be successful, also a promise that designer/founder give their whole heart to the craftsman’s that promise: ‘’Yes, together we will create’’ –“together the footprints we start must stand tide and time” and that’s the calling of Ala Mairi and every designer must embrace – no matter how big or small is that change. Ethical fashion is much deeper and revolutionary than the average cynical view. Opinions and eyes need to be opened to see “clothes made by organic cotton and natural dyes” – are not for the hippies and vegan’s… ethical fashion is a revolution – and at Ala Mairi we aim to take this and hold fast though every challenge…
Orla Scarf on the loom by our Independent Scottish hand loom weaver. At Ala Mairi we love the process of collaboration and creative design process
Orla Scarf on the loom by our Independent Scottish hand loom weaver. At Ala Mairi we love the process of collaboration and creative design process
At Ala Mairi in our own work we make sure when we design and source materials; we take a notes were our materials are being sourced from and we take out time to look into the company history, we like to make sure that a majority of materials, fabrics and yarn are sourced within the UK and Scotland. With Ala Mairi’s passion to celebrate the integrity of craftsmanship and hand-made it was to come hand-in-glove that the luxury ethical fashion was a positive route to embrace and with certainty that the brand qualifies as ‘ethical’ –Ala Mairi – we must hold ourselves to accountability for every step of production, making sure that we can justify what we give you the customer is what is say’s on the label.
