Just last year, The Daily Dot U.K. published an article when Urban Outfitters faced ridicule for appropriation of the Native American culture. One of their advertising statements read; “# WE ARE ALL NATIVES” – which is blatantly, entirely, and ignorantly, FALSE. These types of statements that are used in advertising (or even in social media personal opinions) absolutely infuriate me. At what point will we stop faking it and live in reality, where we can face the truth everyday without having our subconscious overflowing with guilt because we CHOOSE to be wilfully blind and ignorant? What are we saying by taking these items and symbols and using them as our own, without permission, and slapping them on the next ‘ready-made’, take-and-toss fashion line? Not only that, but by displaying them on nearly-nude white women and the level of sexuality attached to the ‘Native girl’ image? There are plenty of stunning, gorgeous, beautiful, Native American models out there. Why aren’t they being chosen as the models to represent the line? Would that not help solve a part of this misappropriation? Hollywood loves white people. Tonto role was given to a white man, why? There are plenty of Indigenous actors, why the hell are all of these culturally diverse roles (not just Tonto) being given to frickin white people!?! I am utterly confused by the situation.