One doesn’t often get to sit down one on one and meet the lady behind the brand, but this time I did. This experience of meeting the founder and creative MD of a company I admire was simply incredible. Valerie Goode set out to provide clothing that that is based on irresistible and much needed values. Her brand, Kitty Ferreira, provides consumers with perfect political statement pieces to adorn one’s body. They are versatile, making it easy for a modern generation of women who work in various industries from finance, procurement, marketing, and government to make a change in the world each time they reach into their wardrobe.
Val’s label really is what leading women need. A brand that mixes responsibility and influence elegantly. We have seen in the past few months a convergence of fashion and politics through the critique of US Democrat Hilary Clinton’s outfits alongside her policies. In fact, it was reported that Anna Wintour, editor in chief of Vogue, advises Hillary on her wardrobe. So we know even in the ultimate offices of the land, what you wear can complement or come into conflict with your agenda in a big way. For many of us wanting to exude a seductive self-assured leadership character, Kitty Ferreira can help ensure the effect is a positive.
When sat down with her, I felt a sexy, carefree energy radiate from her right away. We dove immediately into conversation about how it all got started and her focus on incorporating sustainability in her label. How she wanted to include different demographics and sectors of people into a new lifestyle that was fully educated in the supply chain, whilst giving them space to express other styles that weren’t what many would consider outdoorsy. Val has given women the option of wearing clothing that leaves them feeling regal due to the high end finishing but also happy knowing the material is made from ethical peace silk. It is the ultimate luxury for a new generation of women, who want to be fashionable but also conscious of the world and environment around them.
Her designs involve ethically sourced silk for unique pieces that inspire change be it in the corporate boardroom or a relaxed café meeting! Val empowers these women by being open not only about how the silk was sourced and she educates her consumers about the unfair treatment of silkworms too. Until I found her label I had no idea that around 40-50,000 silk worms are boiled alive to make just one so-called “fast fashion” silk shirt sold on the high street. It is a shocking fact that Val does not shy away from, but faces head on, by continually looking for innovative ways to source sustainably and ethically. In this UK this takes the form of silk farms, which raise silk worms in a cruelty free manner and harvest the cocoons. Moreover, she is actively involved in a series of initiatives to raise awareness about ethical fashion and human rights. This year she has been a prominent participant in the Fash Rev slow fashion revolution, which encourages consumers to ask the clothing brands “Who made my clothes?”
Her openness, energy, talent, and intelligence, make her an absolute thrill to be around. After chatting to her about how she got started and what drives her forward, I am even more of a fan of the label. This Black British business woman is a trail blazer in ethical fashion, taking corporate responsibility to the next level and proving there need be no fashion sacrificed to live a more conscious lifestyle. Find yourself the exclusive ethical attire your wardrobe and your world deserve at Kitty Ferreira.
About the Author
Natasha Taneka is a London based consultant with an MA in political theory and human security, and a background in Purchasing and supply chains. While she primarily works in the business world, contracted by major international corporations, she maintains a keen interest in all things fashionable and questions of sustainability. You can read her blog ‘Ain’t seen nothing yet’ at www.maonei.org