Sustainable Fashion that Gives Back

All About What Daisy Did

Sustainable Fashion that Gives Back trusted clothes what daisy did
What Daisy Did, is a UK based ethical and sustainable fashion accessories brand that is launching their newest collection of bags. Daisy and Ozric, co-founders and partners at What Daisy Did are taking to Kickstarter in order to bring their latest project to life. “The Wayfarer Collection” reflects their love of travel and together with a talented seamstress with over 50 years experience in the industry they have designed bags that are strong, practical and stylish.

Sustainable Fashion that Gives Back trusted clothes what daisy did

These bags are at least 90% recycled from ex Ministry of Defence military grade materials that are thick, durable and highly water resistant. They will be made in the UK from 99% locally sourced materials such as zips from the last remaining zip factory in the UK. This means that the carbon footprint of these bags is minimal. Made to last, each one will carry a 3 year warranty but is designed to last a lifetime!

Sustainable Fashion that Gives Back trusted clothes what daisy did
They have already employed a talented seamstress, and have also teamed up with
The Northampton Hope Centre, a local homeless charity with whom they are piloting a new scheme that is the first of its kind in Northampton and will offer employment to local vulnerable and homeless people. This new Lottery funded project will allow for a liaison officer to support the candidates transition into the role. Angela is their first employee through the charity, and will be given the opportunity to learn from Dawn and gain invaluable skills and experience that she can carry with her throughout the rest of her life. 

Sustainable Fashion that Gives Back trusted clothes what daisy did

A portion of each sale will also be donated directly to the Hope Centre. Their aim is to raise £12,000 in order to bulk purchase materials, guarantee the security of the project for 6 months and get production rolling from their Northampton based studio workshop. They are also looking to employ more people through the Hope Centre in the future. They are hoping they can inspire others to bring industry back to the UK.

Sustainable Fashion that Gives Back trusted clothes what daisy did

You can pledge via their Kickstarter here. 

Related articles

Facebooktwittergoogle_plusredditpinterestlinkedinFacebooktwittergoogle_plusredditpinterestlinkedin

About the Author

Daisy and Ozric are the founders of What Daisy Did. They had spent several years working in event sustainability, they travelled to India and were inspired by the place, people and their ability to utilise waste in their daily lives. Their current collections are made from factory waste and natural leather respectively and are fairly made by small communities in India. More information about these collections can be found here.

They are both strong advocates of slow fashion, a term which describes the battle against reckless consumerism in the fashion industry (fast fashion). It encourages consumers to slow down and make more conscious decisions about what they are buying and What Daisy Did’s ethos is complete transparency from design to finished product.

Leave a Reply

Your email address will not be published.