Ethical Brand creates jobs for homeless people

Daisy and Ozric, co-founders and partners at What Daisy Did are taking to Kickstarter in order to bring their latest project to life and create jobs for the homeless.

What Daisy Did, is a UK based ethical and sustainable fashion accessories brand that is launching their newest collection of bags.

The Brooklyn Backpack

The Brooklyn Backpack

Their kickstarter campaign hopes to raise £12,000 (nearly $16,000) in seed capital, What Daisy Did is taking preorders for its “Wayfarer” collection, a line of vegan-friendly bags, wallets, and keychains derived from decommissioned military tents and reclaimed tarpaulin.

For the Wayfarer collection, they have already employed a talented seamstress, and have also teamed up with The Northampton Hope Centre, a local homeless charity with whom they are piloting a new scheme that is the first of its kind in Northampton and will offer employment to local vulnerable and homeless people. 

Together they are piloting a scheme to offer employment to vulnerable and homeless people. A new Lottery funded project will allow for a liaison officer to support each candidates’ transition into the role. Angela is their first employee though this partnership and will be given the opportunity to learn invaluable skills and experience that she can carry with her throughout the rest of her life.  As our business grows we will continue to work with the Hope Centre to find new employees. We believe this scheme will be a huge success and hope to set an example to other employers. A portion of each bag sale will be donated to the Hope Centre.

Dawn teaching Angela to use the machines

Dawn teaching Angela to use the machines

To date, they have raised £13,045 in seed money. Head over here for their kickstarter campaign to make a pledge.

Related articles


Leave a Reply

Your email address will not be published.