Transition to Vegan and Cruelty- Free Makeup

Transitioning to a cruelty-free or vegan makeup brand might not be as difficult as once thought. As veganism is becoming more popular, makeup companies are seeing the value of carrying a variety of vegan products, and far more companies are going cruelty-free.

Vegan makeup simply means that the company does not use animal byproducts, while cruelty-free ensures the company does not test its products on animals. Though the two are similar, it is important to know that cruelty-free does not equal vegan, and vice versa. When buying vegan makeup, it is crucial to ask questions and research the brand you are going to purchase. To start your transition to more environmentally-friendly makeup, here are 5 Vegan and Cruelty-Free Makeup brands that carry both quality and inexpensive products.


Beauty without Cruelty (BWC)

100%Vegan and Cruelty-Free


BWC is one of the oldest vegan and cruelty-free makeup brands around. They carry a wide array of vegan and cruelty-free makeup, as well skin care products and nail lacquers. Because the company is so well-established, their products have been fine-tuned and easily competes with all the top brands in terms of consistency and long-lasting wear. Browse their website to see their products, which boast reasonable price tags from $14.95 for their synthetic brushes and $24.95 for their liquid makeup.


E.L.F Cosmetics

100% Cruelty-Free


E.L.F cosmetics carries many cruelty-free products, although they are not exclusively a vegan brand. Their makeup is fairly inexpensive, and the quality of their products makes them perfect for people looking to transition to using cruelty-free makeup. Choose from their range of concealers, lip liners, eyeliners, lipsticks, mascaras, and beauty tools all available starting from $1. Visit their website to see more of their products.




100%Vegan and Cruelty-Free

Devita is PETA-certified and is fully vegan and cruelty-free. They also are paraben-free, and their company stands firm in not using GMOs or toxins. They offer products ranging from lotions to concealers, brushes to lipsticks, as well as childcare products. Though this is one of the pricier brands on this list, they are worth the try, especially if you are looking to transition completely to a vegan brand. Their mineral eyeshadow starts at around $20 while their concealers go to upwards of $45. Visit their website and receive a free Aloe Vera Moisture Cleanser when you spend $100 or more.


Kat Von D Beauty


100% Cruelty-Free; Vegan products available

Though the company has not gone fully vegan, they have been making more vegan products available to customers and have always been cruelty-free. This is one of the largest growing companies in the makeup world right now and is known for carrying quality products that agree with all skin types. Start your search with their Everlasting Liquid Lipstick which boats the hashtag #veganalert on the packaging as all their vegan products do. Visit their website


Hard Candy

100% Cruelty-Free


This brand of cosmetics is found exclusively in the United States and Canada at your local Wal-Mart. It is very affordable and their concealers are one of the best buys from the line. Prices range from $6, and there is something for everyone. Visit their site to browse their selection of products.

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About the Author

Felecia Bhangu is a 23 year old living in Toronto, Canada. She is currently pursuing a degree in political science at the University of Toronto. She hopes to incite thought and conversation through the pieces she shares on social media and strives to live her life as an example of what clean living, an active lifestyle, and simple gestures of kindness can accomplish. She is passionate about writing and has been involved in various leadership programs provided through the university. She receives inspiration from travelling and meeting new people in order to understand a different way of life.

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