Ethical shopping mobile app at the palm of your hand

Ethical shopping mobile app at the palm of your hand

“Each of us has the right to buy things that make us feel good about our impact on people, the planet and animals – so long as those choices actually do good!” – Good On You team

Good On You App is one of the must-have apps for the fashion-loving people and the ethically astute buyer. Launched in November 2015 for Australian audience, the crowdfunded mobile app is an ethical shopping assistant to let you know the brand ratings in terms of its goodness to people, planet and animals. The app helps the socially good you to select and purchase from brands that are aligned to your values and style.

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Gordon Renouf, CEO and co-founder of Good On You

Gordon Renouf, CEO and co-founder of Good On You created an app focussing on clothes because fashion has a large impact on environment, labour rights and animals. According to ecowatch.com, the clothing industry is the second largest polluter in the world, second only to oil. Good On You ambition is to provide a rating for every brand, so you can buy with confidence every time you shop. Their aim is to provide ethical ratings for the vast majority of clothing, footwear and accessory brands listed in the app. Most ratings also include detailed information and breakdowns for environment, labour and animals. He believes the app will build a movement of people who want to use their shopping to create change. I am definitely one of those people in Gordon’s movement.

Good On You starting base of data is based on the most common brands found in Australia’s shopping centres. With over 3000 brands available, Good On You app has managed to provide publicly available rating data on over 1000 brands and publish new ratings every month. Recently, Good On You app launched in New Zealand that saw a significant uptake from ethical shoppers wanting trusted information of what and where to shop for clothes. Today, Good On You app is a growing community of 30,000 users in Australia and New Zealand.

Good On You rates brands every week by looking at 3 key things:

People: Good On You looks at the impact across the supply chain including child labour, forced labour, worker safety, the right to association and paying a living wage.

The environment: includes direct and indirect impacts, considers climate change and energy efficiency, environmentally friendly materials, water use, hazardous chemicals, packaging and waste.

Animals: the use of fur and angora, whether ‘mulesing’ is associated with wool production, whether and how the brand uses leather.

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I have found the Good On You app a really nifty app as it makes being an ethical fashion activist an easy task. For example, one of my favourite fashion brands that I like dressing up to work is Cue Clothing. I type in Cue in the Good On You app to read about the ratings.

  • Labour rating is great. Cue is one of the few brands that pay workers a living wage. All Australian-made Cue Clothing is certified by Ethical Clothing Australia that audits the supply chain. It’s great to know that Cue has pledged to not knowingly source Uzbekistan cotton for the manufacturing of any of its products.
  • Animal rating is average. Although Cue does not use fur and angora, Cue uses wool and leather without specifying sources.
  • Environmental rating is unknown as there is insufficient information on its environmental sustainability policy.

One of the key reasons why I love buying from Cue is because the clothing is predominantly Australian made which minimises waste, transport emissions and creates jobs locally

Overall Good On You app rates Cue, as ‘It’s a Start’. As a customer, I can respond to Cue by giving positive feedback, urging to do better or simply provide a comment or ask questions. I hit Send Message and off it goes to Cue for their review.

My Fair Baby rated as 'Good'

My Fair Baby rated as ‘Good’

In the last few months, Good On You app extended their rating to include children’s clothing as there was demand for information in this area. When My Fair Baby found out that Good On You app found our online store, read about us and gave us a thumbs up rating of ‘Good’ mainly for our commitment to stock mostly fairtrade certified organic clothing for babies and kids, our team went ‘Woohoo’!!! My Fair Baby was featured in Good On You blog, The Good Edit as a newly rated ethical store.

Good On You app is my trusty ethical shopping friend. The app has helped me be selective in my purchases and only supporting brands that share my values of social and environmental good. I get to learn about socially conscious brands that I didn’t know about and emerging brands that are making a difference to people, planet and animals. I also enjoy reading Good On You blogs, which provide more information on sustainable fashion and living. To download the app, go to Apple App Store or Googleplay.

You might ask is Good On You app available in the US and Canada. The good news is that it will be. If you love the sound of this great app, show your support, as Good On You is about to start a crowdfunding campaign to bring their ethical shopping app to North America. Pop to goodonyouapp.com to sign up for more information. Good On You needs the help of the ethical fashion community to make this happen!

The Good On You app just started their indiegogo campaign. Spread the word!

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About the Author

Cynthia Cheong is a great believer in using business as a vehicle to fund community development projects aimed to make a positive change. She runs an online business, My Fair Baby which is committed in providing fairtrade and ethically made baby and kids clothing, toys and accessories and gives 100% of profits earned to My Fair Baby charity partners.

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