To say that holiday shopping can be a nightmare is an understatement. Malls and retailers are crammed with hurried people, getting into a dressing room takes hours, and the cash out line’s end is nowhere in sight. That is, of course, if you can find somewhere legal to park your car in the first place.
This is especially true during Black Friday—the infamous Day of Deals that occurs every year after US Thanksgiving that drives hoards of Americans and Canadians through the doors of brick and mortar retailers.
How are shoppers combatting this? Cyber Monday.
Since its origin in 2005, Cyber Monday has quickly become the most popular day for online shopping. The idea behind Cyber Monday was to target those consumers that may have missed out on Black Friday’s in-store deals. Last year, Cyber Monday sales hit $2.74 billion, which is a 14.3% increase from 2014 and is expected to grow further in 2016.
No lines + big sales = happy online shoppers.
Although both Black Friday and Cyber Monday promote wasteful lifestyles, the choice to purchase ethical clothing and items is still in the hands of the consumer. As an avid deal hunter who prefers to shy away from the crowds, I am all for Cyber Monday! Especially when there are so many great, ethical, fair trade brands to support!
Trusted Clothes searched the web looking for some awesome guilt-free shopping options this year. Here is a list of 5 brands to check out this Cyber Monday!
Representing Canada, Wallis Evera is a women’s fashion retailer that specializes in business-casual attire. Wallis Evera’s mission is to provide women with excellent, well-crafted fashion pieces from natural fibre, namely hemp. According to Wallis Evera, hemp is one of the most eco-friendly fibres in fashion history. It’s a vegetable fibre that requires no harmful fungicides, herbicides, or pesticides, and uses far less energy and water than other materials during processing. Furthermore, Wallis Evera is proudly Canadian and designs, cuts, sews, and ships their products out of their Vancouver office.
Another Canadian brand, Ezzy Lynn was created by three young entrepreneurs from Western University. While targeting a younger audience, Ezzy Lynn also makes fashion socially responsible. What’s so great about Ezzy Lynn? All of their pieces represent a unique endangered animal that they adopt through WWF-Canada. Pick up a Rhino Crop Top Set and Ezzy Lynn will put some of that money towards adopting a rhino. But that’s not all! All of their print materials are made from 100% recycled material and all of their beloved scrunchies are made from repurposed textile donations.
Indigenous Clothing is a USA based company that strives for ethical excellence. Indigenous works with organic materials and zero chemicals and supports traditional artisan workers and fair trade wages. Help Indigenous spread the beauty of handmade eco fashion this holiday season. Did I mention the selection of amazing clothes?! Who knew ecofriendly could be so cute.
Ecohab is the like the Kijiji of ethical items. As an online peer-to-peer marketplace, Ecohab provides a place to buy and sell socially conscious apparel and eco-friendly items. Are you a textile start-up looking to sell some of your items? Look to Ecohab! One of the best parts about the company is their transparency, and each item has all the information you need to make an ethical shopping decision.
Looking to freshen up your makeup bag? Haut Cosmetics creates amazing makeup products that are vegan, ethically sourced, cruelty-free and organic. Haut has also introduced gluten-free products for those with gluten-sensitivity (did you know your skin absorbs 60% of the chemicals you put on it, and the average woman actually consumes 4-9 lbs of lipstick over her lifetime?!). Visit their site to see their line of custom transdermal nutritional gloss and aloe loose tint foundation.
So there you have it! Five beautiful and ethical brands to discover during Cyber Monday. Shop for yourself, shop for others, and shop guilt-free!
About the Author
Victoria Vercillo works as a Media Strategist by day, and a dance teacher by night. Writing has not only been a lifelong passion of hers, but also the ideal way to combine her eduction and experience into something that can be shared. Victoria is an avid researcher with a love for culture, creativity, and witty remarks.