An Interview with Marcia Admetller of Blue Dolls (Part Two)

Women and children are the majority of the exploited and violated work forces. What is the importance of te status of women’s and children’s rights in the ethical and sustainable fashion world too?

The maxim, since we do not conceive child exploitation, it is something that must be eradicated. All children must have the right to be educated and right to a childhood, to be children, to play, to be formed, to be happy, this would be a fair world, does a child have the same value as a garment? And not only in the world of fashion, child exploitation is present in many industries, and is regrettable.

Equally, in the case of women, no human being should be exploited under any circumstances.

For these are very important to the work of many organizations of labor with women who have been exploited, which seems to us a great initiative to give them a better life, so that they have access to decent work.

In regards to Blue Dolls®, we have made the complete production process internally since the year 2013, in our own company. We create fair and decent jobs. We respect everyone who collaborates with us.

Previously, we made our collections in local factories with the same philosophy.

We have always supported decent work.

Ethical fashion doesn’t include exploitation of any kind.

Astrid dress by Blue Dolls

Astrid dress by Blue Dolls

Children are the most vulnerable population. Women tend to have less status than men in societies including the right to decent working conditions, decent pay, to vote, and so on. What is the relationship between the need to implement women’s rights and children’s rights?

In my view, if in the most vulnerable societies the wages and rights of women were to be equated with that of men, they would not resort to child exploitation, since conjugal family income would be sufficient for family support.

How can individuals, designers, fashion industries, and consumers begin to work to implement those rights so that these vulnerable populations in many countries of the world have better quality of life?

I think many designers and independent brands are already that way. The problem is with the large fashion industries, unfortunately is a matter of margins and benefits, can the large industries change their attitude?

I think that today there is a lot of information about exploitation in the fashion industry. There are a lot of documentaries. There is talk about it in television programs, in the television news, and so on.

There are constant publications on this subject, but we still see long lines in the mega stores of brands of mass clothing that are still full of people buying in their stores.

If the final consumer is informed and refuses to buy manufactured clothing under exploitation, that would be the end of the problem.

On the other hand, it is true that more and more people are interested in knowing how the garments they buy have been made. That is our public.

What to do? Not to be part of it, not to manufacture in a situation of exploitation. As a brand, we have the responsibility to inform ourselves, to know exactly where and how our garments are made. As a consumer, we must do the same.

What topics most interest you?

Personally, I am interested in topics related to art. I like to enjoy a good exhibition. A good book, music, movies, and everything that nourishes my soul and my mind; on the other hand, I am also informed of the current policy. It is important to be up-to-date, especially when in our country we are going through a somewhat “moved” stage in that aspect, and of course, I am interested in the world of fashion, in all its aspects.

Fashion revolution week at Blue Dolls

Fashion revolution week at Blue Dolls

Did you have a mentor in this work?

A specific mentor…no, I have 18 years of experience in the fashion business, during my stages I have learned a lot in different companies, colleagues, department heads, etc., my own experience has been my mentor.

Have you mentored others?

During a stage of my life. I was working as a teacher of fashion design. I don’t know if this can be considered mentoring, but it is closest as I’ve been to it.

What are the importance of mentors in the fashion world for professional, and personal, development?

I imagine that if you have a mentor it should be something important and special, someone to guide you and avoid some mistakes, facilitate the way… but I think this figure of the mentor is not very common in Spain.

From personal observations, more women than men involve themselves in the fashion industry by a vast margin of difference at all levels. Why?

Personally, I don’t have that opinion. At least, in the environments in which I have seen, in the companies that I have worked, the factories with which we have collaborated, I have always seen men in this profession…Perhaps less than women, but it happens in many professions, more women than men, and vice versa.

What personal fulfillment comes from this work for you?

For me, it is a complete personal fulfillment. It isn’t only a job. For me, and my business partner, it is a way of life. We feel proud of our work. We feel full with what we do. Our motor is the illusion, motivation, and love we feel for our work.

What other work are you involved in at this point in time?

In addition to our Fashion Brand Blue Dolls®, we also have a little clothes factory, AD&LOP, in our factory we give support to independent designers and author fashion brands like ours.

Since we don’t demand a high minimum of productions, as this is a problem with which the independent design is found, many factories demand lots of clothes to manufacture, that the independent designers cannot assume, in our workshop they find the support and the advice to carry out their productions of limited edition or to initiate their first collection.

We carry out the processes of design of garments, pattern construction, confection, cut, everything that involves the development of a collection. We also have many customers who make sustainable fashion, because in our small factory we work with an ethical development.


Any recommended means of contacting Blue Dolls?

All stores, and customer who wants to buy ethical fashion, made with love, passion, and respect for this work.

Any feelings or thoughts in conclusion based on the conversation today?

The feeling that we are doing a good job, that we are many who think that another way of doing things is possible, that there are many people who want change, that is very positive.

Thank you for your time, Marcia.

Thanks to you for this opportunity, Scott.

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About the Author

Scott Douglas Jacobsen researches and presents independent panels, papers, and posters, and with varied research labs and groups, and part-time in landscaping and gardening, and runs In-Sight Publishing and In-Sight: Independent Interview-Based Journal.

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