Breaking the Fast Fashion Routine While Saving the Planet – Six Ways How

Fashion trends are always changing. One day a type of jeans will be the greatest thing to ever come to the fashion industry, and next, it will be taboo to wear. If someone always tries to stay up with the fast-changing fashion, they will end up feeding into the highly resource-intensive industry of clothing. The more clothes you buy, the more you are contributing to the extraction and usage of resources, including the creation of pollution. Here are seven ways to break the fast fashion routine while saving the planet.

Wearing sustainable cotton

Producing cotton has devastating consequences for the environment. Just look at what happened to the Aral Sea when the Soviet Union used it more a massive cotton operation. For a company to farm enough cotton for one shirt and pair of jeans, they need to use between 10 to 20 thousand liters of water. For a frame a reference, it would take twenty years to drink that much water. Luckily, there are new sustainable products that have come out that utilize sustainable cotton. Make sure when you are buying clothes to purchase ones that are made from sustainable cotton!

Don’t buy as many clothes

There were an estimated 1,130,000 tonnes of clothes purchased in the UK in 2016. The thing with fast fashion is it makes people buy an obscene amount of clothes. It is usual for someone to own a t-shirt and only wear it once in a month. You do not need to have that much clothing! It is better to save money from buying a bunch of different clothes and then use that money to purchase high-quality clothing. There is clothing out there made with orange fibers, apples, and pineapple husk. More sustainable, recycled materials are being brought in to produce clothing every day.

Swapping with friends

A great strategy to get new clothes is by trading with a friend. People indeed like to spice up there wardrobe. Typically, people do that by buying new clothing. However, you can do this by swapping your clothes with a friend that has something you like. Cynthia Lee, a fashion blogger at UK Top Writers and Best British Essays says, “swap something that looks good on you with something that looks good on them. By doing this, you are changing up your wardrobe and not contributing to the clothing manufacturing industry.”

Having a reason to keep your clothing

We are much more likely to hold onto something if it has some meaning attached to it. A psychological game you can play is associating clothes with different memories and meanings. We can create a narrative that a particular pair of pants is lucky because you wore it during a test where you got an A. Or you can have a dress that you wore during a fun night out with friends. That dress has a lifetime memory attached to it, so why would you want to get rid of it. By actively creating reasons to keep the clothing, you will give yourself the incentive not to get rid of them. By not getting rid of the garment, the less clothing you buy, and the less of a carbon footprint you have!

Mend your clothing

The more you wear a piece of clothing, the more worn out it will become. It may develop rips, stretch out, etc. However, you can always repair your clothing. Gloria Johns, a lifestyle blogger at Revieweal and Australian Reviewer says, “by spending a little bit of money, you can take your clothes into a tailor to fix them. Better yet, you can learn a new skill like sewing to mend your clothing. By doing this, your clothing will have a new lease on life.”

Support companies that are actively making sustainable clothing

By reading the label, you can tell what kind of fabric went into making the pair of clothing. Support the companies that are making it their business to create sustainable products. It’s much easier to ignore material and buy whatever option. However, some companies put in a lot of resources to make the most sustainable product ever. Support these businesses and help them grow.

Follow these tips to help stop the fast fashion trend, and save the planet. It will take some work, but it will be worth it in the long run.


About the Author

A marketing writer at and, Ellie Coverdale enjoys sharing her experience doing digital and social media marketing with her readers. She uses her expertise to develop tips and tricks. Coverdale is very interested in boosting conversions for business and creating functional and engaging websites. In her spare time, she teaches writing skills for

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